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Academy Europe Advertising Courses
Benchmarking
Benchmarking is defined as the process of measuring products, services, and processes against those of organizations known to be leaders in one or more aspects of their operations. After completing this course, participants will be able to: Recognize the five steps of the basic benchmarking method Develop a realistic plan and schedule for a benchmarking…
Facebook Marketing
This course is designed to make the audience understand how Facebook can be used as a digital marketing tool. It also explains how Facebook provides insight into its users’ interests, likes, dislikes, personal life and buying behavior. In addition, it also provides a large database of information that can be…
Digital Marketing
Marketing of products and services through the use of digital technologies, mainly through the internet, including mobile phones and other digital medium falls under the umbrella of digital marketing. This course by Academy Europe explains how you can use popular social media platforms such as Facebook, Twitter, LinkedIn, and Google+…
Brand Management
Brand Management is the process of creating, developing, and supervising the progress of a brand. This course by Academy Europe introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This course will teach you the basic terms…
Content Marketing
Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. This is a brief course by Academy Europe that explains how you can use content marketing to your advantage and promote your…