Consumer Behavior Management
Curriculum
- 13 Sections
- 27 Lessons
- 10 Weeks
Expand all sectionsCollapse all sections
- Consumer Behavior - Consumerism1
- Consumer Behavior - Significance1
- Consumer Behavior - Demand Analysis1
- Buying Decision Process1
- Developing Marketing Concepts1
- Consumer Behavior - Marketing Strategies1
- Consumer Behavior - Market Segmentation1
- Consumer Behavior - Market Positioning1
- Role of Research5
- Individual Determinants5
- External Influence3
- Models of Consumer Behavior4
- Emerging Trends2