• Instructor: Elsa Nielsen
• Lectures: 12
• Students: 3062
• Duration: 10 weeks

Brand Management is the process of creating, developing, and supervising the progress of a brand. This course by Academy Europe introduces you to various categories of brands, their architectures, extensions, and promotions. It also introduces brand equity, co-branding, brand performance, and valuation. This course will teach you the basic terms in branding and provide ideas on how to manage a brand right from creation to its valuation.

Free Certification

Academy Europe presents high-quality formal diplomas, certificates and e-certificates which are formal proof and recognition of accredited online courses. It shows all student’s abilities to learn and achieve high results and is very useful to promote personal career including with CVs, job applications and self improvements.

How can you get your certificate at Academy Europe?

• You must click “complete” link at the end of every lesson of your course after you finish them.
• When you finish all lessons of course, the “finish course” link is going to be active at the end of last lesson.
• When you click the “finish course” link, you will finish your course on Academy Europe officially. Then, “certificate” page of you completed course will be automatically active.
• You can see and download your certificate online after you click on your “certificate” link.

Audience

This course is meant for all those readers who would like to understand the basics of Brand Management. It will be immensely useful for management students who are keen to make a career in Marketing.

Prerequisites

We assume the reader has a basic knowledge of business administration and marketing concepts. Creativity, analytical thinking, strategic thinking, and good communication skills are a plus.